Go-To-Market Strategy Development

Supporting the development of Go-To-Market strategy – What, To Whom, Through Whom – for the Japanese market through interviews and workshops with Executives and stakeholders

Go-To-Market (GTM) is a business strategy in which companies identify their target market, determine the advantages and selling points of their products or services, and clarify how to reach prospect customers. By sharing this strategy across the organization and ensuring that each department consistently carries out activities aligned with the Go-To-Market approach, companies can improve operational efficiency and accelerate the sales cycle.

Components of GTM

  • Understanding marketing maturity
  • Positioning of products and services
  • Understanding customers’ challenges
  • STP by product/service
  • Clarification of target segment
  • Competitive analysis
  • Formulating sales scenarios
  • Selecting sales channels … etc.

Marketing Plan Development

Implementing the optimal marketing strategies at each stage of the customer journey accelerates conversion and closing, and leads further to customer retention and advocacy

A B2B marketing plan should focus on building relationships with targeted customers and providing value to their needs and challenges. Based on Go-To-Market Strategy, identify key decision makers and influencers among them, and choose effective methods and channels to approach them.

Content Creation

Creating content ideal content for every stage of Customer Journey

In B2B marketing, content plays a crucial role in determining the success of a campaign. By creating high-quality content that addresses the challenges and needs of prospective customers, companies can showcase their expertise and superiority, differentiate themselves from competitors, increase traffic, gain high-quality leads, and efficiently drive the customer journey.

Content can take various forms, such as white papers, eBooks, videos, seminars, blog posts, and more. In particular, videos can effectively communicate the strengths of a product or service in a short amount of time and increase conversion rates.

Translation / Rewriting

Providing clear and compelling Japanese translation staying true to the original intent, while making readers want to keep reading

In global companies, a major challenge in B2B marketing is the translation and quality of content that is predominantly created in English by the headquarters. It is necessary to provide content that not only can be easily understood, but also uses Japanese that is tailored to the reader’s persona and makes them want to keep reading.

We add a refinement process to accurately convey the original intent in polished Japanese and provide translations that do not diminish the reader’s motivation to read until the end.

  • White-paper
  • eBook
  • Market Research
  • Customer Success Story
  • Blog / Article
  • Website content

Website Development

Building websites to boost conversions and inquires with search-optimized content that directly address customer challenges and needs

We design websites that provide right information and deliver the optimal content and high-quality customer experience needed to turn customers into repeaters.

We create landing pages integrating with campaigns focusing on conversion and inquiries. 

Our services include building custom websites using PHP+MySQL, in addition to widely used CMS platforms like WordPress, to ensure high flexibility and customization.

  • Domain acquisition
  • Server setup
  • Design/Planning
  • Construction
  • UI design
  • Banner creation
  • Copywriting
  • SEO measures
  • Redesign

Web Marketing

SEO

SEO is a set of measures taken to increase website traffic by ranking higher in internet search results.  By implementing continuous improvements, SEO aims to achieve higher search rankings and increase conversions.

  • Definition of User persona
  • Selecting keywords
  • Improving homepage content
  • Internal/External links
  • Developing owned media

Web Advertising

By aiming for precise targeting, ads can be delivered by segmenting based on factors such as region, interests, website browsing, search history, and behavior. 

  • Clarifying advertising strategies and budgets:
    • Segmentation of Low-interest Audience, Prospect Customer, and Actualized Customers
    • Budget allocation and placement duration
  • Selecting advertising media to best match target audience;
    • Display Ads
    • Video Ads
    • In-feed Ads
    • Social Media Ads
    • Listing Ads
    • Retargeting Ads
    • Others ( ie. DSP, Pure advertising, and Tie-ups)
  •  Ad Creative Production
  • Review and continuous improvement after placement

Events / Seminars

Planning and operation of events / seminars in the optimal format at each stage of customer journey – from theme development, recruitment,  execution and post-event support.

Events and seminars are one of the important marketing initiatives that can improve brand awareness and competitive advantage, deepen potential customers’ understanding of products and services, and increase purchase intent of both new and existing leads. It is also crucial to plan not only the event or seminar itself, but also the pre-event demand generation and post-event follow-up.

PR (Communications)

Distribution of global news from Headquarters and local news from Japan via Press Releases

Marketing and PR collaboration is essential in B2B.

By delivering information to influential media, such as the latest news and market positioning overseas released by Headquarter globally and customer success stories or collaborations with partners in Japan, it plays a significant role in improving brand awareness and lead acquisition.

Service provided:

  • Translation and distribution of global press releases in English from the headquarters
  • Writing and distribution of local press releases in Japan
  • Press Interview support
  • Press events
  • Invitation to events