Absense of Go-To-Market Strategy for the Japanese Market
Due to the unique market maturity and business flows in Japan, it is crucial for businesses to have a Japan specific Go-To-Market Strategy that addresses what, to whom, and through whom to deliver offerings. Without it, inconsistent actions between departments can lead to suboptimal and undesireble outcomes.
Shortage of Easy-to-Understand Japanese Content
Despite the abundance of English-language materials available, it is a common challenge to find usable content in Japanese. Even when materials are translated, they can be difficult to read and understand. In B2B marketing, content is crucial. Without content that resonates with the reader, it is difficult to connect with high-quality prospect customers.
Lacking Marketing and PR functions
In B2B converting leads into opportunities takes time. Starting from the early stages of start-up phase, it’s crucial to focus on marketing and PR activities to acquire enough targeted leads.
And-For-More Co., Ltd.
And-For-More is a company founded by professionals with over 25 years of practical experience in B2B marketing in global companies.
When foreign companies establish a Japanese subsidiary, or during the early stages of operation, they may face issues such as a lack of established Go-To-Market strategies suitable for the Japanese market, inadequate localization of promotional materials into Japanese, and a lack of marketing and PR personnel to develop promotional and PR activities. Leveraging the knowledge and best practices accumulated through years of experience, And-For-More provides support to resolve such issues.
In addition, it is essential for Japanese subsidiaries to align with their overseas or regional headquarters. And-For-More provides support for communication for better understanding of the Japanese market, Japan specific requirements and collaboration among the Marketing teams.